The Hinesight 5-Lens Litmus Test

The Hinesight 5-Lens Litmus Test is a practical way to step back and really look at your business—from the market you’re operating in, to how your team actually works, to where you’re trying to go next.

The Hinesight 5-Lens Litmus Test helps you look at your business from all sides—your market, your current operations, your leadership and culture, and your longer-term vision—so decisions are grounded in reality, not assumptions.

• Lens 1: Business Landscape
  We begin by understanding the market you’re operating in—your customers, competitors, and external forces—so decisions are grounded in context and reality, not assumptions.
• Lens 2: Current State & Performance
  We take an honest look at how the business is performing today, digging into the numbers, processes, and operational rhythms that are driving results.
• Lens 3: Growth & Challenges
  We identify where real growth opportunities exist and surface the obstacles—structural, operational, or strategic—that may be holding the business back.
• Lens 4: Internal Perspective & Culture
  We look inward at leadership, team dynamics, and culture to understand how decisions are made, how aligned the organization truly is, and where friction shows up.
• Lens 5: Future Vision & Desired State
  We help clarify where you want to take the business and what needs to change to get there, translating ambition into a clear, actionable path forward.

What gets delivered:
The 5-Lens Litmus Test results in a clear, practical assessment that highlights priorities, risks, and opportunities—giving leaders a grounded foundation for smarter decisions and meaningful progress.
‍
By viewing your business from every angle, you gain clarity, drive growth, and position yourself ahead of the competition. Ready to unlock your strategic advantage? Click to contact us.