About

Strategic guidance and experienced leadership to help businesses grow with clarity and confidence.

Better Leaders. Stronger Businesses. Clearer Plans.

The Hinesight Group works with CEOs, C-level executives and leadership teams to become better leaders, build stronger businesses, and turn strategy into executable plans. With nearly 30 years of C-level operating experience, RJ Hines brings a practical perspective to executive coaching, strategic planning, budgeting, growth and business transformation.

1. C-Level Executive Coaching & Leadership Development
One-on-one coaching and practical leadership development for CEOs and senior executives. The focus is on helping leaders become more effective and how they lead their teams, set priorities, make difficult decisions, delegate, communicate, and transition from managing the business to truly leading it.

The difference is experience. This isn't leadership theory; it's practical coaching based on decades of actually sitting in the C-level chair.

2. Strategy, Business Planning & Budgeting
Helping leadership teams turn where they want to go into a practical operating and financial plan. This includes strategic planning, annual business plans, budgeting and forecasting, priorities and KPIs, and aligning people and resources around the company's goals.

The objective is simple: connect the strategy, operating plan and budget so the business has one clear roadmap.

3. Growth, Transition & Strategic Advisory
Experienced guidance when a business reaches an important stage of growth or change. This can include scaling operations, improving profitability, organizational structure, investor readiness, acquisitions, leadership transitions and exit planning.

Rather than adding another full-time executive, Hinesight provides experienced perspective where and when it's needed.

Specialized Expertise When Needed
No one advisor has to be an expert in everything.The  Hinesight also works with a network of experienced professionals who can be brought into an engagement when needed, including marketing and growth strategy, AI tools and implementation, finance, accounting, and other specialized areas. Clients get one coordinated advisory relationship with access to deeper expertise when the situation requires it.

I bring the right people to the table rather than pretending to have every answer.

Meet Our Experts

RJ Hines
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RJ has close to 30 years of experience in various level C positions including CXO, CMO and COO roles from start-ups to multi- billion dollar organizations. He has experience in M&A, and multiple liquidity events. RJ will bring highly customized, and results driven mentoring whether to an individual or an entire leadership team.
linkedin.com/in/rj-hines-761b84

Kristina Lee

Kristina brings level-C experience as a marketing and branding leader with
expertise in brand strategy, digital marketing, and communications. Her
goal working with firms is translating business vision into executable
strategies, drive ROI, increase brand awareness, and improve profitability. Kristina has an MBA in Marketing and an MA in Cultural Anthropology.

Crystal McDonough
McDonough Law Group

Crystal J. McDonough is an attorney and founder of McDonough Law, She provides legal counsel to companies of all sizes, guiding them through key phases of the business lifecycle—from formation and growth to transition and sale. With a comprehensive understanding of the commercial landscape across industries, Crystal is a trusted legal advisor who helps business owners navigate complexity with clarity and confidence.

Taylor Fraser

Taylor Fraser offers full-service strategic marketing packages and provides branding support blending creativity with clarity.  She uncovers businesses' distinct voices and builds unique online presences that feels true, engaging, and visually cohesive.  Her offerings include crafting polished, intuitive websites, designing signature brand assets, developing thoughtful social media campaigns, and tracking performance to spark real, measurable growth.

Ryan Adams
Tempo Digital Works

Ryan Adams is a digital marketing strategist and founder of Tempo Digital Works, helping businesses execute effective digital campaigns without the cost of a full-service agency. Having worked at top national advertising agencies and led digital marketing teams on the client side, Ryan brings a practical, results-driven perspective to every engagement.

Brett Linn

With expertise in level-C finance and accounting, Brett’s ability to build and interpret business analytics help companies strategize and develop successful growth plans. Brett’s background includes both new business development and assessing legacy processes to find areas for improved ROI. Brett holds a Business Finance Degree from Millikin University.

The Hinesight Group can assist in your organization’s growth and overall success:

1. Individual Attention

Customized individual professional and personal development planning and guidance
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2. Fractional Leadership

Fractional leadership offers critical advantages for your organization. Scale your business and optimize operations in a cost effective manner.
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3. Strategic Planning

Prioritization and implementation throughout your organization
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4. Digital Marketing, Social Media & Branding

From project based events, to a long term total social and website brand strategy, we have the knowledge to take your brand to the next level
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5. Finance and Accounting Support

From building sustainable financial goals, KPI’s, Dashboards and P&L navigation for greater stability  and success

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6. Lead Generation Campaign Strategies

Build quality multiple sequence campaigns that increase your top of mind with clients and prospects, and add MQL and SQL activity to your pipeline.

7. Management Development

Time management, developing a team development and expectation cadence
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8. Hiring, Recruiting and OnBoarding

Developing what your “best fit “ looks like
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9. Performance Management

Including goal setting and expectation management
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10. Business Planning and Dashboard Management

Key analytics that can provide data to point your firm in the right direction
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Are You Ready

To Take

The Next Step?

Contact Us

I look forward to an introductory call with you and or your leadership team to review you and your company’s most urgent short-term and long-term challenges.  From there, we can determine if my skills and experiences are the right fit for you and your company and then design a customized coaching and mentoring plan that fits your objectives and priorities.

I look forward to working with you.